Top digital marketing agency Response Media endorses marketing automation as the future of bank marketing. Their research shows cultivating customer relationships is a top priority for the financial industry. With the vast amount of transactional, behavioral, and demographic customer information at their disposal, banks are in an ideal position to maximize profitability by cross-selling and upselling incremental products and services. In their recent white paper, How Marketing Automation Helps Banks Cross-Sell and Upsell, Response Media...