First Financial Resources’ 2020 Strategy Taps Mike Bell & Mike Babikian for Executive Leadership Team
First Financial Resources (FFR) kicks off 2020 on the heels of a record sales and growth year. Ending 2019 with over $150 million in sales and increasing membership by 20%, the Irvine-based organization turns its focus to a new strategy for the decade. FFR is known for its closely-knit, club-like culture. So, as an organization grows, how do you maintain the more intimate culture and still grow? FFR CEO, Jud Imhoff has turned that challenge into a strategy for...