Adyen announces the launch of Data Connect for Marketing

Adyen latest product is already helping global fashion group AWWG (Pepe Jeans London, Hackett, and Façonnable) improve its customer loyalty programs & Salesforce has built an integration to offer payments-enriched profiles to its customer base Adyen (AMS: ADYEN), the global financial technology platform of choice for leading businesses, announces the launch of Data Connect for Marketing, a new product enabling omnichannel retailers to leverage payments data to improve marketing initiatives and provide an enhanced understanding...

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