first-party payments - FinTecBuzz

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Adyen announces the launch of Data Connect for Marketing

Adyen announces the launch of Data Connect for Marketing

July 6, 20236 min

Adyen latest product is already helping global fashion group AWWG (Pepe Jeans London, Hackett, and Façonnable) improve its customer loyalty programs & Salesforce has built an integration to offer payments-enriched profiles to its customer base Adyen (AMS: ADYEN), the global financial technology platform of choice for leading businesses, announces the launch of Data Connect for Marketing, a new product enabling omnichannel retailers to leverage payments data to improve marketing initiatives and provide an enhanced understanding...

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