Global esports organization Gen.G today announced their newest partnership with Bithumb, a leading virtual asset (cryptocurrency) exchange based in Korea. Together, Gen.G and Bithumb will work on various strategic collaborations, including promoting joint marketing activities and providing innovative and creative experiences that bridge the growing esports and the cryptocurrency industries. The first partnership between these two companies will see Bithumb sponsor Gen.G’s PUBG and Overwatch teams. Since launching in 2014, Bithumb has competitively led the digital...