GreenFi Launches as Climate-Friendly Brand, Secures $17M Investment

GreenFi launches today, introducing a new brand for climate-friendly banking and investing for consumers. This launch marks the next milestone in restructuring the former Aspiration consumer finance business following last year’s asset buyout. Tim Newell, Founder and CEO of GreenFi, also announced the funding of a $17 million seed investment round in the company. GreenFi emerged from the 2024 acquisition of Aspiration’s consumer fintech brand by Mission Financial Partners (MFP), led by Newell, the former head of the...

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