Santa Cruz County Bank Hires Alison Voorhees as SVP, Director of Marketing

Santa Cruz County Bank (OTCQX: SCZC), a top-rated community bank headquartered in Santa Cruz County, is pleased to announce that Alison Voorhees has joined as Senior Vice President and Director of Marketing. Ms. Voorhees is responsible for all aspects of marketing and maintains her office at the Bank’s 75 River St., Santa Cruz, Ca. location. Ms. Voorhees has a more than 20-year marketing background with extensive experience in branding, rebranding and creative direction, business and creative writing, corporate and executive communications,...

Cadence Bank Taps Mandy Mitchell as its Chief Experience Officer

Cadence Bank (NYSE: CADE) has appointed Mandy Mitchell as its Chief Experience Officer, a newly established position reporting to the chairman and CEO. In her new role, Mitchell is responsible for developing and overseeing strategies that enhance customers’ and teammates’ experiences. The position is essential for the company as it continues to accelerate its investment in customized technology solutions to meet both the internal and external customers’ evolving needs. “As we continue to improve our technology offerings and anticipate...

capital D Leads Investment in Phrasee

Morgan Stanley Expansion Capital and Keyhaven Capital Partners co-invest Phrasee is an AI-powered natural language generation platform for online marketing, disrupting traditional methods of copywriting, leading to increased click-through and revenues for its customers capital D becomes first majority institutional investor in Phrasee, partnered with founders capital D’s fourth platform investment since inception, and the second investment into a company with artificial intelligence core to its product. capital D, the next-generation private equity fund manager investing in...

New Marketing Approach For Credit Unions and Community Banks

Credit unions and community banks have gained an advantage when competing for customers with national banks. Nettra Media has pioneered a new data-driven marketing approach that aligns advertising dollars with funded loans and accounts. While national banks continue to aggressively invest in their marketing outreach, smaller financial institutions have been at a disadvantage by not being able to align their advertising budgets with the number of home loans, vehicle loans, personal loans, and new accounts...

Integrity Marketing Group, LLC acquires Carothers Insurance Agency

With an unwavering community strength, Carothers Insurance Agency is ready for growth opportunities and enhanced offerings through Integrity Integrity Marketing Group, LLC (“Integrity”), an omnichannel insurtech leader in life, health and wealth solutions, today announced it has acquired Carothers Insurance Agency, a leading independent marketing organization (“IMO”) based in Las Vegas, Nevada. As part of the acquisition, Chris Carothers, President of Carothers Insurance Agency, will become a Managing Partner in Integrity. Financial terms of the transaction were not...

Podium Appoints Loren Padelford as Chief Operating Officer

Podium Creates New Role to Oversee Go-to-Market Strategy and Operations Across Global Business Podium, a communication and payments platform for local businesses, announced today that it has hired Loren Padelford in a newly created role as chief operating officer to oversee all aspects of the go-to-market strategy and operations across Podium’s business. In this role, Loren will be responsible for building out and scaling the marketing, sales, business development, customer success and international efforts for Podium. “Local...

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