Loyyal, an AI-first, blockchain-powered loyalty and payments ecosystem, today announced the launch of OfferPoint, a merchant-funded offer marketplace designed to help banks, digital wallets, and financial institutions increase card spend and customer engagement without funding the rewards themselves. As financial institutions face growing pressure to drive transaction volume while managing rising incentive costs, OfferPoint introduces a new approach—providing access to a ready supply of merchant-funded offers that can be deployed instantly to customers at scale. A Ready Marketplace of Merchant-Funded Offers...