The round was led by Sofina with participation from Peak XV Partners and existing investors including Balderton, Accel, ICONIQ, Tencent, and Speedinvest. The round was oversubscribed, reflecting strong investor conviction in Primer as the unified infrastructure to make merchant payments fully AI-enabled. Funds will be used to accelerate Primer’s investment in AI for payments and finance teams and to drive its expansion in the US, where it plans to grow revenue to more than a...
