ScienceSoft released proprietary research exploring the potential of behavior-based insurance (BBI) in life and health plans. Supported by statistical sources, first-hand expert opinions, and insights from BBI early movers, the report predicts that within 10 years, at least 60% of health insurers will offer some form of BBI alongside traditional coverage options. ScienceSoft analyzed health BBI adoption trends and the competitive landscape in the US and revealed that the niche offers rewarding investment opportunities. To address...