Binance, the global blockchain ecosystem behind the world’s largest cryptocurrency exchange, today announced it is the official sponsor of The Weeknd’s “After Hours Til Dawn” tour. This marks the first global concert tour to integrate Web 3.0 technology for an enhanced fan experience. Binance has collaborated with HXOUSE, a think-center and community incubator for creative entrepreneurs, to release an exclusive NFT collection for The Weeknd’s tour, along with co-branded tour merchandise. Attendee’s virtual ticket stubs can...