The digital advertising ecosystem is broken. Ad crime runs rampant with bots and scam artists ripping off up to 50% of a digital advertiser’s ad spend. Sadly, the current platforms, while talking a good game, remain woefully short of practical and effective solutions. The biggest challenge? The open nature of the internet itself gives free rein to ad thieves who will always remain several steps ahead of advertisers and publishers. Today’s current ad platforms are ill-equipped...