60% of Crypto Traders Change Platforms in 24 Months

ChainUp, a global leader in digital asset technology solutions, today released the Exchange Operator’s Intelligence Report 2026. The study identifies a “silent migration” occurring across the sector, revealing that 60% of active crypto traders have shifted their primary trading venue within the last 24 months. The findings signal a profound erosion of traditional brand loyalty. In the 2026 market, 99% of traders are prepared to migrate platforms for even marginal improvements in execution utility or token availability. The 2026 Reality: Performance Over Brand The...

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