For digital platforms looking to onboard users into crypto, the challenge has always been the same: how to provide seamless fiat-to-crypto access without pushing customers to external exchanges. Wert set out to solve this problem by creating an embedded purchase widget that integrates directly into apps, wallets, and marketplaces, enabling retail users to buy small amounts of crypto instantly and compliantly. But building a smooth user experience requires more than just smart product design — it demands...