The Norfolk FinTech Report 2024

Report predicts emerging FinTech cluster could be worth £100M within three years. • Norfolk is home to the highest proportion of InsurTech firms in England, outside London, and also has the most concentrated insurance workforce outside the capital. • Financial services in Norwich contributes more than 20% of the city’s GVA, amounting to more than £1bn. • Norfolk performs strongly for female-led FinTech businesses, with 1 in 5 firms having a female founder, higher than other regions in England.
mnAiMay 2, 20245 min

The Norfolk FinTech Report 2024 – commissioned by Tech East and independently produced by Whitecap Consulting – forecasts Norfolk’s FinTech sector could be worth £100M by 2027, with the number of FinTech firms doubling within the next three years and forecast to create more than 600 new roles in the region.

The new study comes at a time when the region is exhibiting enhanced performance in terms of innovation and economic growth. Between 2010 and 2021, Norwich – the largest city in Norfolk – recorded the highest growth in real output per hour of all UK cities (2.3%) and also ranked 11th in the list of cities in the UK for the number of ‘new economy’ firms per 10,000 people in the workforce (28.8)**.

The report also highlights that Norwich boasts the most concentrated insurance workforce after London – a sector employing over 7,500 people – and houses a financial services industry that generates over £1bn, which is more than 20% of the city’s GVA and is home to the highest proportion of InsurTech firms of any English region, after London.

Norfolk is currently home to 24 FinTech firms who collectively have raised a total of £49m in investment, and are part of a wider East of England cluster estimated at over 80 FinTech firms. The Norfolk FinTech ecosystem also includes organisations across financial services firms and technology providers to the financial sector, an extensive support ecosystem of specialist businesses across professional and business services, funding, education and the public sector, which contribute to the regional FinTech economy and ensure FinTechs have expertise on their doorstep. The region’s financial, professional and business services sector is represented by FIG (Financial Industry Group), which has been actively engaged in the project to develop the report.

Despite the relatively small geographic size of Norfolk in comparison to some of its bigger counterparts, the FinTech sector in the region indicates that it is performing higher than average on other key notable points, such as sustainability, and diversity.

Norfolk was highlighted as having a high proportion of female FinTech founders (17%), which although in line with the national average of 16%, is higher than any other FinTech region in England, outside London.

The report also highlights a new wider analysis of the Norfolk economy by mnAi, which identifies 342 SMEs with relevance to FinTech, with net assets of just over £250m. 51% of this sector is estimated to be operating with ultra-low emissions, compared to the UK average of 38%.

Finally, the report sheds light on an increasing amount of support available to the FinTech sector in the region, referencing the inaugural Norwich FinTech Hackathon held in March 2024, hosted by Aviva and City College Norwich, and the University of East Anglia’s (UEA) FinTech Lab and post-graduate FinTech masters degree currently in development.

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