Vertice AI, a leader in AI-powered member growth solutions, today announced that it has joined the Jack Henry™ Vendor Integration Program (VIP). Participation in the program will provide Vertice AI with access to Jack Henry’s technical resources to enable its platform to integrate with Symitar®. The Vendor Integration Program is designed to help ensure that Jack Henry’s customers can easily deploy third-party products.
The Vertice AI platform integrates with Symitar via a Custom Solutions integration that enables third-party access to the platform’s core data and business rules. These custom integrations are specifically crafted for the Vertice AI platform to achieve a universal integration approach that serves a broad array of financial institutions.
Vertice AI harnesses AI and existing member data to deliver member-centric recommendations that allow credit unions to know, grow, and measure their membership base. Vertice AI’s scoring system enables credit unions to identify hyper-targeted cross-selling opportunities and offer the right products or services to members at the right time, maximizing member economic participation and fostering deeper relationships. Platinum Federal Credit Union, MC Federal Credit Union, and Benchmark Federal Credit Union are among the first credit unions to adopt the Vertice AI platform with VIP integration, enhancing their ability to personalize engagement strategies, drive existing member growth, reduce churn, and optimize new member acquisition.
“Credit unions have access to a wealth of member data, yet transforming this information into meaningful insights has remained a challenge,” said Mitch Rutledge, CEO of Vertice AI. “Our platform takes complex data and creates precise, personalized engagement strategies that drive retention, increase wallet share, and build lasting member relationships. Participating in Jack Henry’s Vendor Integration Program makes it easier for credit unions to harness the full potential of their core data, enhance member engagement, and unlock new revenue opportunities while maintaining operational efficiency.”
Jack Henry’s VIP takes the customer out of the middle, providing vendors with direct access to Jack Henry’s technical resources and test systems. VIP inclusion is not an endorsement of the vendor’s product.
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