Elisa Vila has been in the channel finance space for 17 years and has a wealth of experience in working with technology partners and resellers throughout the Americas and Europe. Her recent shift from General Manager, Global Portfolios, to Chief Operating Officer, Americas, within WeFi will further enable her to share her knowledge and aid in the growth of the organisation.
“At WeFi, service is the foundation of our operation – it propels us in everything we do. We’re not just close to our customers, we’re dedicated to understanding their unique needs,” she explains. “As COO for the Americas, my key priorities are to develop and execute strategies focused on continuous improvement, ensuring exceptional customer service, proactive risk management and automating and scaling operations at every opportunity.”
Due to its diverse economy and technologically adept population, the Americas is a theatre well-positioned for the innovative financial services that WeFi offers. “This market is essential for our growth, bolstered by the emergence of new AI-driven technology solutions,” explains Vila. “We aim to assist vendors and channel partners maximize their working capital with longer payment terms and enhanced credit capacity to foster their business growth.”
Vila welcomes the inherent challenges that her new role will bring, seeing them as opportunities for growth and innovation, both internally at WeFi and externally for the benefit of the channel partners, distributors and technology vendors the organisation supports: “Some of the biggest challenges I anticipate include scalability and market competition. Ensuring that our operations can efficiently scale as user demand grows, while maintaining service quality and operational efficiency, will be critical. Additionally, staying ahead of competitors in this rapidly evolving industry will require continuous innovation and adaptation to market trends.”
Information is powerful and Vila believes in the importance of sharing it and using it to deliver solutions that make sense. “I believe in sharing knowledge and information with the purpose of helping those around you grow. Growth is not individual but collective. By sharing valuable insights and resources, we get to lift each other and drive progress together. We all want to be part of something. By promoting a culture of sharing, we create enriched experiences and opportunities for everyone involved.”
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