Yuno, the world’s leading payment orchestration platform, has signed a Memorandum of Understanding (MoU) with Snoonu, Qatar’s fastest-growing super app, at Web Summit Qatar today. This strategic agreement will elevate Snoonu’s payment infrastructure, reinforcing both companies’ commitment to innovation, security, and efficiency in digital transactions.
The MoU comes on the heels of Yuno’s milestone announcement about the opening of its Middle East regional headquarters in Qatar, established with the support of Invest Qatar to help fuel the development of the country’s digital economy and drive Yuno’s expansion across the wider region.
Yuno has sealed the agreement with Snoonu to bring advanced payment orchestration technology to this popular app, which offers fast delivery of food, groceries, electronics, and more to shoppers in Qatar. Yuno’s platform enables access to over 1,000 locally-relevant and global payment methods through a single integration and helps optimize merchants’ payment infrastructure across 200 countries, enhancing transaction approval rates, reducing friction in the payment process, and providing their customers with greater flexibility and enhanced security for payments transactions.
Key Benefits of the Partnership:
- Comprehensive Payment Access:Yuno’s platform is a cutting-edge end-to-end solution. It helps to make accepting and disbursing payments an easier, more cost-effective, and more secure process for merchants, enabling them to offer its users a broader range of payment options.
- Smart Routing Technology:Any payments will automatically be rerouted to the most efficient provider, ensuring higher approval rates, fewer transaction failures and greater cost efficiency.
- Robust AI-Enabled Fraud Prevention:Yuno’s industry-leading AI-enabled anti-fraud solutions will strengthen Snoonu’s payment security and help protect users from fraudulent activities.
- Operational Efficiency:Yuno’s centralized payment management via a single dashboard will streamline Snoonu’s payments management and financial operations, freeing up internal teams to focus on growth and innovation.
Expanding in the Middle East
Yuno’s establishment of the company’s Middle East regional headquarters in Qatar is set to further solidify its long-term commitment to supporting digital commerce, business growth and fintech innovation in the region. With this important move, Yuno will provide localized support to Snoonu and other businesses looking to optimize their payment infrastructure and scale more efficiently.
Juan Pablo Ortega, Co-founder and CEO of Yuno, commented:
“We are thrilled to collaborate with Snoonu, a true leader in Qatar’s digital commerce sector. This partnership aligns perfectly with Yuno’s mission to enable global commerce by simplifying payments for businesses around the globe. Yuno’s MoU with Snoonu is an important part of our expansion into the Middle East, which also includes plans to open our regional headquarters in Qatar, as we aim to help empower businesses across the entire region with the best payment solutions available.”
Hamad Mubarak Al Hajri, CEO of Snoonu, added:
“At Snoonu, we are constantly looking for ways to enhance our user experience. Partnering with Yuno allows us to offer seamless, secure, and flexible payment solutions, reinforcing our position as Qatar’s leading super app.”
Yuno’s expansion into the Middle East marks a key step in the company’s ambitious global growth strategy and reinforces its position as a leader in global payment orchestration. Since launching in Latin America in 2022, Yuno has scaled rapidly, expanding into Asia, Europe, and the United States, in addition to this latest region,
As Yuno extends its presence in the Middle East, it remains committed to strengthening its payment network with deeper local integrations and forging strategic alliances with leading fintech innovators and financial institutions. By delivering unparalleled flexibility and scalability in an increasingly complex payment landscape, Yuno is not just shaping the future of digital transactions—it is empowering businesses to thrive in a rapidly evolving global market.
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