Zuora Inc., a leading monetization platform for modern business, has been positioned by Gartner as a Leader in the Magic Quadrant for Recurring Billing Applications.1 The evaluation was based on specific criteria that analyzed the company’s overall Ability to Execute and Completeness of Vision.
“Companies must constantly evolve how they monetize, often combining subscription, usage-based, and hybrid models to stay ahead of shifting market demands. The rise of AI only accelerates this imperative, introducing new complexities in how AI-powered products are packaged and priced,” said Pete Hirsch, Chief Product and Technology Officer at Zuora. “We believe this recognition as a Leader by Gartner reflects Zuora’s unique ability to power monetization at scale, combining our comprehensive, extensible platform and deep customer expertise to help companies adapt and grow with confidence.”
The Zuora Monetization Platform empowers companies to launch and scale any mix of revenue models with flexible, modular solutions spanning pricing and packaging, billing, payments, and revenue recognition. With Zuora, companies can:
- Unify Order-to-Cash: Connect quoting, billing, collections, payments, and revenue recognition for clean handoffs and close-ready data with a single system
- Accelerate Usage Monetization: Accurately meter, bill, and recognize revenue for AI and usage events with end-to-end architecture to automatically turn real-time usage data into trusted, compliant revenue
- Experiment with Flexible, Intelligent Pricing: Create flexible pricing and packaging, tailor by segment, and test new models without engineering dependencies
- Manage the Entire Subscriber Lifecycle: Seamlessly orchestrate upgrades, renewals, payments, and lifecycle changes across markets and around the globe
- Automate Revenue Recognition: Close the books faster, handle contract changes, simplify audits, and drive GAAP reporting and disclosures
A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors. A Magic Quadrant provides a graphical competitive positioning of four types of technology providers, in markets where growth is high and provider differentiation is distinct: Leaders, Challengers, Visionaries and Niche Players. Our comprehensive market coverage delivers unbiased insights that enable executives and their teams to make faster, smarter decisions about vendor/product selection.
View a complimentary copy of the Magic Quadrant report here.
Gartner Disclaimer
Gartner, Magic Quadrant for Recurring Billing Applications, Mark Lewis, Robert Anderson, 13 October 2025.
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