Investor’s Business Daily (IBD), a leading financial news and research organization, and MarketWatch, a leader in financial news and market data, today announced the results of the 2022 Most Trusted Financial Companies survey. ETF/fund companies, online brokers and auto insurers are the most trusted by consumers this year. Home insurers, life insurance companies and credit card companies score in the middle, followed by wealth managers. Banks are the least trusted.
“Between inflation, rising interest rates, and a see-sawing stock market, it has not been an easy year to be a consumer,” said Susan Warfel, managing editor of IBD. “When it comes to financial services, people are looking to companies that they can trust. The Top 25 Most Trusted Financial Companies list is a critical resource for investors, with independent results that reflect the feelings of everyday customers.”
Leading the 2022 list was the United Services Automobile Association (USAA) in auto insurance, followed by ETF/fund company Vanguard and the life insurance arm of Primerica. These were companies that consumers felt best represented their values of trustworthiness, particularly as it relates to quality of products and services and company ethics. This was the second year in a row that USAA led the Most Trusted Financial Companies list, which includes businesses across the following categories: auto insurance; banks; credit card issuers; home insurance; online brokers; wealth management; life insurance; and mutual fund/ETF companies.
This is the third year IBD is publishing the list and the first year doing so alongside MarketWatch. The survey measured more than 6,500 customers’ trust in financial companies, building on IBD and MarketWatch’s commitment to help people make informed financial decisions, particularly in times of economic uncertainty.
“The Top 25 Most Trusted Financial Companies list has provided the investment community with unique insight into the consumer mindset for the past two years, and we’re thrilled to partner with IBD on the latest edition,” said Mark DeCambre, editor-in-chief of MarketWatch. “This year, the findings show that quality of products, ethical business practices and the protection of privacy are what customers value most.”
Conducted in collaboration with polling agency TechnoMetrica, IBD and MarketWatch survey respondents rated companies in seven areas of trust: quality of products/services; ethical business practices and values; commitment to protecting the privacy and security of personal data; service/treatment of customers; fair prices/fees for products/services; sensitivity to customer needs in the current economic and financial climate (inflation, stock market, etc.); and innovation of processes/offerings.
To find out more about the survey methodology, this year’s winners and read analyses of the respective categories, please visit www.investors.com/MostTrusted.
The 2022 IBD and MarketWatch Most Trusted Financial Companies logo and accolades are available for licensing through IBD’s partner The YGS Group. For more information and ordering, please contact IBDlicensing@theygsgroup.com or call 800-290-5460.
Top 25 Most Trusted Financial Companies
Most Trusted Companies by Line of Business
