Fi3 Advisors (“Fi3”), an independent, fee-only Registered Investment Advisor (RIA) and multi-family office serving high-net-worth (“HNW”) families, executives, and business owners nationwide, today announced its strategic partnership with Opto Investments (“Opto”), a comprehensive, technology-led solution to simplify private markets investing and servicing for independent investment advisors and family offices. Opto will enhance Fi3’s longstanding private markets program by simplifying private investment workflows, centralizing performance data for end-client reporting, and helping establish an annual vintage funds program customized to the needs of Fi3’s clients.
Fi3 manages approximately $1 billion in assets for around 130 families, serving as a single point of contact for all areas of their financial affairs. Through an institutional portfolio construction process, Fi3 integrates their clients’ investments with their financial plan, building bespoke portfolios that balance liquidity needs and tax circumstances. The partnership with Opto will further modernize and institutionalize Fi3’s private markets offerings, which typically represent 15-25% of client portfolios.
“Our goal at Fi3 is to ‘Empower Families to Create a Generational Impact.’ We do that by delivering a family-office experience to families who typically don’t have access to that level of support,” said Nathan Kinney, Director of Investments at Fi3. “A core part of our investment philosophy is meaningful integration of private markets, and Opto is helping us scale that thesis. Private markets investing has historically been resource-intensive for us, but Opto’s platform gives us cleaner data and smoother operations, allowing us to focus on what actually matters: helping our clients achieve better outcomes.”
Leveraging Opto’s end-to-end private markets solution, Fi3’s advisors and clients will benefit from a streamlined operational experience with a single K-1, automated subdoc creation, digital signatures and smooth integration with its reporting software, Addepar. Further, Opto’s advanced portfolio construction tools strengthen Fi3’s ability to align private and public markets investments to optimize after-tax returns, while its robust pacing solution enables Fi3 to more thoughtfully build private markets allocations over time that complement public market exposures.
“At Opto, we partner with firms at every stage of their private markets journey, from those just starting out to those with established programs seeking to grow using the right technology,” said Jake Miller, co-founder and chief solutions officer at Opto. “We look forward to supporting Fi3’s growth by streamlining operations and helping them efficiently expand their clients’ access to private markets vehicles.”
Since its founding in 2013, Fi3’s assets have organically increased approximately 36 percent year-over-year. This momentum is underpinned by a comprehensive financial planning approach combined with a family office service model designed to meet the modern needs of today’s HNW investors and families. By personalizing the client experience and focusing investment decisions within the context of a total portfolio, Fi3 has been able to achieve rapid growth powered by client referrals.
To learn more about Fi3’s fiduciary-oriented approach to providing financial planning and investment management services to HNW families, please visit fi3advisors.com.
For advisors and investors interested in learning more about how a partnership with Opto Investments can streamline building, fundraising for, and managing private markets programs, please visit optoinvest.com.
