AAZZUR, the embedded finance orchestration platform, has announced a new partnership with Innovify, a leading consultancy and product development company specialising in digital transformation, fintech innovation and technology delivery.
As an official implementation partner, Innovify will support AAZZUR customers throughout the journey of launching and scaling financial services. Combining AAZZUR’s embedded finance infrastructure with Innovify’s expertise in strategy, compliance, delivery and technology integration, the partnership will help businesses bring innovative financial products to market faster and more effectively.
Through the partnership, Innovify will provide support across project discovery, project management and assurance, compliance, go-to-market planning and execution, technical integration and testing. Together, AAZZUR and Innovify will help organisations navigate the complexities of embedded finance while accelerating deployment and reducing operational friction.
AAZZUR’s orchestration platform simplifies the process of launching financial services by connecting businesses to a broad ecosystem of banking, payments and fintech providers through a single integration. With Innovify supporting implementation and delivery, customers will benefit from enhanced expertise throughout every stage of their embedded finance journey.
Philipp Buschmann, CEO at AAZZUR, commented on the partnership, saying:
“We’re delighted to welcome Innovify as an implementation partner. Their deep expertise in product development, technology delivery and financial services consulting makes them a natural fit for the AAZZUR ecosystem. Together, we’ll help customers move from concept to launch more efficiently, while ensuring they have the support needed to build, integrate and scale innovative financial products with confidence.”
Maulik Sailor, Founder & CEO at Innovify, added:
“Embedded finance is rapidly becoming a strategic growth driver for modern businesses. Through our partnership with AAZZUR, we are combining market leading embedded finance infrastructure with Innovify’s expertise in product engineering, regulatory readiness, and go to market execution to help organisations launch and scale financial products with greater speed, confidence, and efficiency. We also look forward to driving industry innovation through joint thought leadership initiatives and the GetFutureReady community.”
AAZZUR
AAZZUR delivers embedded finance orchestration across banking, cards, lending, and wealth—powering card, loyalty, and expense solutions with enterprise-grade flexibility. Its award-winning Fintech Platform-as-a-Service accelerates time to market and revenue while cutting tech costs. With modular front-end blocks and flexible middleware, AAZZUR connects clients seamlessly to the wider fintech ecosystem. Fast, trusted, and cost-effective—up to 10x cheaper and 4x faster than building in-house—AAZZUR is the smarter way to embed finance.
