Alkami launched the Alkami Digital Sales & Service Maturity Model

PRNewswireFebruary 16, 20244 min
  • Report examines levels of digital maturity across financial institutions, with the most advanced institutions reporting up to twice the annual revenue growth as the least advanced
  • Research reveals that digital banking sophistication is not solely determined by size; one quarter of institutions excelling digitally have less than¬†$500 million¬†in assets

Alkami Technology, Inc. (“Alkami”), a leading cloud-based digital banking solutions provider for financial institutions in the U.S., launched the¬†Alkami Digital Sales & Service Maturity Model, based on research conducted across 215 US financial institutions with at least¬†$200 million¬†in assets and completed in December of 2023. The study, developed by Alkami in partnership with financial services influencer¬†Jim Marous¬†and¬†Emerald Research Group, paints a picture of the spectrum of maturity by categorizing banks and credit unions into distinct segments based on their readiness and implementation of digital strategies.

Some of the study’s key highlights include:

  • Digital maturity is linked to revenue growth, with the most advanced institutions reporting up to twice the annual revenue growth as the least advanced. These digitally mature institutions have fully deployed modern data technology, are more likely to source talent from outside the financial services sector, and prioritize investments to improve the account holder experience.
  • Organization size does not solely determine digital maturity. One-quarter of financial institutions excelling digitally have less than¬†$500 million¬†in assets. In contrast, more than one in seven of the least digitally mature institutions have more than¬†$5 billion¬†in assets. The differences between those outperforming or underperforming peers in their asset class center around cultural identity, attention to platform feedback, and data modernization progress, among others.
  • Even among the most digitally mature in the study, there is room to raise the bar. For instance, while digital account opening is offered by the majority of the most advanced institutions, only one quarter of them provide a 5-minute online account opening experience for new account holders and half are struggling to automate critical back-office processes.

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