The best use of technology happens when a customer doesn’t have to think about it nor see it – except in the results. And with the steadily rising use of prepaid cards and growth of white label cards, it’s what’s happening behind the scenes that is proving to make for the strongest programs. Axiom Prepaid Financial’s innovative application program interface – or API – is among the standouts.
“White label” refers to branded products created by a third-party resource. Axiom is a global provider of end-to-end payment solutions doing business in the United States, Europe and Canada. Its founders say they have put their 60+ years of combined industry expertise to work to enhance the banking experience for clients through integration with advanced digital tools. The company’s new white label programs are, in fact, powered by such technology and allow clients to create their own branded prepaid card programs to pay commissions, reward loyalty, and distribute compensation to their own customers, agents, affiliates. Their white label programs also offer a cost-effective alternative to traditional corporate payroll programs and investment advisory services.
“Our custom-built, turnkey white label solutions mean companies can put their company brand on the front lines and custom design the entire program with their logo to help improve brand recognition and customer loyalty every time their card is used,” explained Steven Foster, co-founder and president. “Best of all our API does all the work for them on the backend to ensure their program is set up and managed efficiently and meets all compliance requirements.”
With the API behind Axiom’s white label programs, businesses:
- Do not need any prior experience or knowledge of running a prepaid card program
- Receive access to comprehensive reporting tools for customer management
- Receive a full-service suite of integration options for incorporation of cardholder services to existing applications and websites
- Get an individualized profile for cardholder fees and the revenue they earn on those
- Can bring their white label program to market as soon as the issuer gives approval – on average, three to four months
- Get a unique, fully-branded prepaid card
“As the number of consumers using prepaid cards continues to escalate and white label card programs are adopted at a faster rate, firms are recognizing the potential to incorporate this branding opportunity to their marketing programs while adding another revenue stream. With our API, that process is seamless, effective and ultimately, lucrative,” added Foster.
For more information on Axiom Prepaid Financial LLC and its white label programs, go to axiompph.com or @axiompph on Facebook.