BankingBanking Disruption Index: GFT

GFT's latest Banking Disruption Index indicates that banking customers are feeling increasingly apprehensive checking their finances.
PRNewswire PRNewswireJanuary 9, 20236 min

Three in four Brits feel anxious when checking their mobile banking app and more than half want their banks to be more proactive in contacting them if they’re heading towards financial distress, according to new research released today.

Richard Kalas, Client Solutions Director, Retail Banking at GFT UK, said:

“Our data tells us that consumers want more tools to help protect their money this winter. People are facing a difficult start to 2023 financially and banking apps must incorporate more budgeting features to help in every way possible. The banks that offer the best digital methods to proactively support customers with their money will be the ones that benefit from increased loyalty.”

The data, which comes from digital transformation specialist GFT’s latest Banking Disruption Index¹, a quarterly assessment of consumer attitudes towards their bank’s digital capabilities, found that this anxiety is only further exacerbated in the younger generations86% of those aged 16-25 and 25-35 admit to feeling anxious when checking their finances on their banking app, alongside a further 87% of 35-44 year-olds.

Despite the stress it causes, consumers are still doing as much as they can to manage their money, with more than a third (37%) checking their banking app every day, while a further 27% check it every two to six days.

However, the research indicates that consumers would like their banks to do more to help them manage their money. More than half (57%) of consumers would like their bank to proactively contact them if their spending habits pointed towards financial difficulty.

Customers expect more from their banks

Customers also think their banks should offer more budgeting tools on their apps and mobile banking to help them keep on top of their finances. The most popular tools customers wanted were options to flag upcoming bills and whether they had enough money to cover them (26%), daily / weekly insights into where their money has been spent (22%) and instant notifications after spending (21%).

In fact, people are willing to use their bank’s digital tools to manage their money – even those facing financial difficulty. The research found that almost half (43%) of consumers would liaise with their bank digitally, instead of visiting a branch or speaking to a customer service representative over the phone, if they were struggling with their money.

This demand for more tools and better features shows a clear appetite from consumers to manage their money independently, via their online and mobile banking apps. It also highlights that there is ample opportunity for banks to offer empathetic and insightful help to their customers with tools, support and financial education for those struggling.

The GFT Banking Disruption Index will be released each quarter; for more information about how GFT can help you with your digital banking needs, please visit Banking Disruption Index.

Methodology

1 Censuswide research commissioned by GFT UK to survey 2,000 UK respondents in November 2022 on their opinions towards the digital capabilities of British Banks.

For more such Updates Log on to https://fintecbuzz.com/ Follow us on Google News Fintech News

PRNewswire

PRNewswire

Leave a Reply

Your email address will not be published. Required fields are marked *

We are one of the world’s leading Fintech-based media publication with our content strategized and synthesized to fit right into the expanding ecosystem of Finance professionals. Be it fintech live news, finance press releases, tech articles from Fintech evangelists or interviews from top leaders from global fintech firms, we give the best slice of knowledge topped up with the aptest trends. Our sole mission is to help tech and finance professionals step up with the rapidly emerging Fintech civilization and gain better insights to emerge victorious in every possible way. We adopt a 360-degree approach in order to cater to present a holistic picture of the fintech arena.

Our Publications



FintecBuzz, 2023 © All Rights Reserved