BankingBetterware de México Appoints Alejandro Ulloa as CFO

PRNewswire PRNewswireOctober 28, 20225 min

Betterware de Mexico S.A.P.I. de C.V. (NASDAQ: BWMX) (“Betterware” or “The Company”) announced that Alejandro Ulloa joined as Chief Financial Officer on October 3, 2022Carlos Doormann, Chief Financial Officer since October 2021, has transitioned into a new role as Corporate Chief Investor Relations and Strategy Projects. Mr. Ulloa and Mr. Doormann report to Luis Campos, Executive Chairman of the Board.

Mr. Alejandro Ulloa joins Betterware with extensive experience at large and multinational companies including Citelis (Organización Ramírez), where he served as Chief Financial Officer; General Electric, as Director of Equity; and at Banamex Citigroup, where he held various positions of increasing responsibility, including Vice President of Financial Institutions at the Corporate and Investment Banking, Manager of Relations with Financial Institutions and Corporate and Investment Bank, Relationship Manager for Institutional Remedial Management and Credit Analyst. Mr. Ulloa also served as a member of Banorte’s regional Board. He has a BS in Economics from ITAM, where he also received a Diploma in Credit and Financial Risk Management. Mr. Ulloa holds an MBA from Yale University and has an Executive Diploma in Real Estate Management from Harvard University.

Luis G. Campos, Executive Chairman of the Board, stated, “We are pleased to welcome Alejandro Ulloa to the Betterware family as Chief Financial Officer. Alejandro’s significant experience in finance and banking is expected to be highly valuable to Betterware Group, as we execute our operational and financial strategies that we expect to position our Company for long-term, profitable growth. I also want to thank Carlos for his contributions as Chief Financial Officer and expect to continue to benefit from his business acumen in his new role.”

“I am excited to join Betterware and bring my experience to build upon the strong foundation that has been created to advance the Company’s leadership as a direct seller of home organization and household products in Mexico and assist to direct the integration of the recently acquired Jafra business. With significant competitive advantages, expansion into the resilient beauty category and new geographic opportunities, I believe Betterware Group has significant potential for sales and earnings growth. I look forward to assisting the company to realize its goals and importantly create value for its shareholders.”

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