Binance Labs has invested in Usual, a secure and decentralized RWA-backed stablecoin issuer that redistributes value and ownership through the $USUAL token, the governance token powering the Usual protocol, uniquely designed with an intrinsic value tied directly to the protocol’s revenue model.
Usual is reshaping stablecoins through a community-first approach, innovative tokenomics, and a DeFi-first design. Traditional stablecoin issuers often operate like centralized banks, consolidating liquidity without redistributing value to users. Usual challenges this model by empowering its community through shared ownership. By committing 90% of $USUAL to users, Usual ensures value circulates within the ecosystem, fostering a decentralized and equitable financial model.
Usual issues a novel stablecoin, collateralized by RWAs, combining the security of real assets with the composability and liquidity of DeFi. This approach not only shields users from banking risks but also delivers meaningful opportunities through shared rewards, governance, and value redistribution.
With Binance Labs’ backing, Usual will accelerate its mission to redefine stablecoins and drive the adoption of decentralized financial systems.
“Stablecoins have long served as a gateway for onboarding new users into the crypto ecosystem, and Usual’s community-first approach sets a new benchmark for inclusivity and empowerment. At Binance Labs, we seek out projects that drive meaningful innovation and expand the ecosystem, and we are excited to support Usual’s mission to push the boundaries of what stablecoins can achieve,” said Alex Odagiu, Investment Director at Binance Labs.
“We are proud to have Binance Labs as a co-lead in our Series A. Their track record of backing transformative projects that prioritize technological innovation and real-world utility aligns perfectly with Usual’s mission,” said Pierre Person, CEO at Usual Labs. “In the months ahead, Binance Labs and Usual Labs will continue to collaborate to ensure that the stablecoin market remains at the forefront of innovation and becomes even more community-centric.”
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