CasperLabs, a leading blockchain software company for the enterprise market, is pleased to announce that Michael Dobak has been appointed to the position of chief marketing officer. Mr. Dobak will have worldwide responsibility for the visibility, reputation and growth of the CasperLabs brand. Additionally, he is responsible for marketing initiatives targeting enterprise companies and the community of developers who are rapidly adopting blockchain. Mr. Dobak will report to Mrinal Manohar, CasperLabs co-founder and CEO, and will work in close partnership with the Casper Association.
Mr. Dobak brings more than 25 years of blue chip company marketing and brand experience to CasperLabs. A strategic, global business leader, he brings deep experience in positioning new technology and B2B brands for sustained growth. Mr. Dobak previously spent 10 years as the global business leader at Ogilvy on two of the firm’s most important accounts, IBM and Samsung. Mr. Dobak was also the regional CEO for Ogilvy offices in Los Angeles, San Francisco and Atlanta. He brings strong blockchain and start-up experience as the former CMO at BLOCKv, one of the first blockchain platforms for minting programmable NFTs, and more recently as brand consultant at DermTech, a precision genomics company (NASDAQ: DMTK).
On this important addition to the CasperLabs executive team, Mrinal Manohar states: “We just celebrated the one-year anniversary of mainnet launch and we have already signed multiple global partnership deals. Our business is scaling rapidly worldwide. This is just the beginning. We are delighted to welcome CasperLabs’ new CMO Michael Dobak, whose deep experience building iconic brands will be immensely valuable as we pursue our growth initiatives. His impact will be felt quickly and deeply in our brand and global awareness.”
Mr. Dobak added, “I’m extremely pleased to join the leadership team at CasperLabs and support the mission to increase business adoption of this transformative technology. Casper is the most technologically advanced blockchain in the world and was purpose-built to meet the needs of today’s business and the 25 million developers who are new to blockchain.”
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