Credibly, the leading GenAI-powered lending platform for SMBs, announced today the launch of Dynamic Offers, a powerful new feature within its redesigned Offer Calculator. This enhancement empowers Independent Sales Organizations (ISOs) to customize stipulations on deals, taking control of what documentation to provide based on the amount selected. ISOs can then send deals directly to Online Checkout, offering a new level of speed and convenience to their merchants in the funding process.
As part of a broader effort to modernize and streamline the offer to fund experience, Dynamic Offers was created to help ISOs quickly tailor offers that are more competitive and more attractive to merchants – all within an easy-to-use, self-serve interface.
“We’ve reimagined the Offer Calculator to really serve our partners’ needs,” said Minyang Jiang, Chief Strategy Officer at Credibly. “Dynamic Offers represent yet another milestone in our corporate goal of building the most advanced technology in SMB lending and enabling the fastest submission to fund experience for both brokers and merchants. We have been putting the building blocks in place for years, and there will be even more to come.”
The launch is already gaining praise and positive feedback from key partners across the industry.
“Dynamic Offers gives us exactly what we’ve been asking for – control,” said Tom Forsberg, Chief Revenue Officer at Big Think Capital. “We can now tailor stipulations to the merchant’s profile instantly. For a growth-oriented business like ours that prioritizes speed and conversion, it’s a game changer.”
Sruli Anatian, CEO of Fundwell, emphasized the value of integration: “The fact that Credibly can seamlessly integrate Dynamic Offers into our own merchant-facing platform is huge. As a technology partner, we see this giving our reps more agility while delivering a faster, smoother experience for merchants at the same time.”
Key benefits of Dynamic Offers include:
- Custom stipulations without delays: ISOs can adjust required stips directly within the Offer Calculator – no back and forth is needed.
- More attractive offers for merchants: Partners can construct deal terms that make sense for their merchants, on their own terms.
- Streamlined funding for lower-risk deals: Reduce unnecessary stipulations and speed up funding.
The launch also includes additional upgrades to the Offer Calculator:
- Top Offers: Highlights the most competitive and relevant deals instantly.
- Funding Method Flexibility: Choose from Classic, FastTrack, or Online Checkout.
With Dynamic Offers now live, Credibly is doubling down on its commitment to innovation that directly serves the needs of its ISO partners and small business owners. By streamlining the offer process and eliminating unnecessary friction, Credibly isn’t just improving the deal experience – they’re setting a new industry standard for how flexible, partner-first financing should work.
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