DeepTarget AI Helps Banks Generate $2.4B in New Account Balances

Financial Institutions Collectively Generate $2.4 Billion in New Account Balances Through DeepTarget's AI-Powered Marketing in 2024
Deep TargetJanuary 23, 20253 min

DeepTarget, a fintech innovator transforming data-driven marketing for financial institutions, announced its 2024 performance metrics showcasing the impact of AI-powered, personalized marketing in banking.

Throughout 2024, the company’s Digital Experience Platform (DXP) served 2.4 million digital consumers based on 285 active financial institution contracts. By leveraging core banking data enhanced with artificial intelligence, DeepTarget’s campaigns generated 3.6 billion ad impressions, resulting in 1,013,281 qualified leads and 129,336 new influenced account openings.

“These results showcase the vision of forward-thinking financial institutions who understand that digital engagement is not optional – it’s imperative for growth in today’s banking environment,” said Preetha Pulusani, CEO at DeepTarget. “Our innovative clients are proving that when you transform core banking data into actionable intelligence and engage account holders with precision, the impact on growth is both substantial and measurable. Financial institutions today face a clear choice: meaningfully engage their account holders digitally or risk stagnation.”

Financial institutions that deployed DeepTarget collectively influenced $2.4 billion in new account opening balances across loans, deposits, and commercial accounts from April through December 2024. Further, the platform’s fully managed service enables financial institutions to achieve these results without straining internal resources.

Key performance metrics resulting from product conversions influenced by AI and data-driven campaigns for their clients in 2024 include the following:

  • $19+ million in estimated new monthly recurring revenue
  • $1.3 billion in new loan balances*
  • $1.1 billion in new deposit balances*
  • $14.35 million in new commercial account balances*

Stay Ahead of the Financial Curve with Our Latest Fintech News Updates!

Deep Target

Powering the digital communication revolution for credit unions and banks, DeepTarget fuels asset growth, revenue expansion, and loyalty across multiple channels by harnessing the power of data and AI insights. Backed by a risk-free money-back guarantee, their patented Digital Experience Platform (DXP) has been successfully deployed by hundreds of financial institutions. Growth as a Service™ aka GRaaS™ uniquely combines expert co-pilot resources, best practices, and multi-source data analytics to deliver seamless, personalized experiences that meet consumers wherever, whenever, and however they bank.   For additional information visit www.deeptarget.com

newOriginal-white-FinTech1-1

We are one of the world’s leading Fintech-based media publication with our content strategized and synthesized to fit right into the expanding ecosystem of Finance professionals. Be it fintech live news, finance press releases, tech articles from Fintech evangelists or interviews from top leaders from global fintech firms, we give the best slice of knowledge topped up with the aptest trends. Our sole mission is to help tech and finance professionals step up with the rapidly emerging Fintech civilization and gain better insights to emerge victorious in every possible way. We adopt a 360-degree approach in order to cater to present a holistic picture of the fintech arena.

Our Publications



FintecBuzz, 2025 © All Rights Reserved