EQ Bank, the digital platform of Canada’s Challenger Bank™ with a mission to drive change in banking and enrich people’s lives, has been recognized as Brand of the Year by strategy magazine.
“It’s rewarding to see our brand and hard-working teams recognized by an industry authority,” said Andrew Moor, president and CEO, EQ Bank. “We believe Canadians deserve more from their banks, and we follow through on this commitment by delivering exceptional products that set new industry standards for how modern banking should be – and feel. While exciting, this recognition is a reminder, not a finish line. As Canada’s seventh largest bank, we’re more committed than ever to building a more competitive ecosystem where Canadians can thrive with true choice.”
Each year, strategy magazine’s editorial team selects five Brands of the Year whose work pushed the boundaries of their category to connect with Canadians. EQ Bank was particularly recognized for its 2022 “Make Bank” brand platform and its recent “Second Chance” campaign that stars Dan and Eugene Levy, and parallel Québécois debut, “Deuxième Chance,” featuring Dianne Lavallée and Laurence Leboeuf, which encourages Canadians coast-to-coast to move from their first-ever, low-value bank accounts to better, digital options.
Since launching in 2016, EQ Bank has championed change in Canadian banking to ensure its customers have a diverse array of financial options that help them earn more, without the fees. Its long track record of industry-moving, all-digital offerings includes:
- Personal Account – a pioneering account in Canada that offers no fees and high interest on everyday banking, alongside unlimited free bill payments and free Interac e-Transfers® within an entirely digital experience
- US Dollar Account – a high interest-bearing account offering some of the industry’s most competitive exchange rates without monthly fees
- International money transfers with Wise – the first bank in Canada to partner with Wise for a seamless international money transfer experience to over 120 countries worldwide
- FHSA Savings Account – the first all-digital, no fee FHSA to help customers reach their home ownership goals faster
- EQ Bank Card – an innovative card that offers free cash withdrawals from any ATM in Canada, earns interest and provides cash-back rewards while not charging foreign currency conversion fees when travelling*
- Notice Savings Account – a first-of-its-kind account in Canada with no fees and minimum balance requirements that allows customers to earn higher interest with 10- and 30-day withdrawal notice periods
- Business Account – a game-changing account specifically designed to suit small business owners’ needs with EQ Bank’s same high-interest, no-fee commitment and digital experience, and access to Business GICs