Fintel Connect, the leading affiliate marketing solution specialized for fintech and banking, has unveiled its latest industry resource: The 2025 Cost-Per-Acquisition Benchmarking Guide for Financial Services. With ever-changing market conditions in fintech and banking, this report reviews key factors influencing acquisition costs for financial brands across North America and offers actionable insights to optimize budgets and growth planning.
Understanding your acquisition costs is the foundation of any successful marketing strategy, especially in financial services where margins and efficiency matter,” says Fintel Connect CEO Nicky Senyard. “This guide is designed to equip financial marketers with the insights they need to make informed decisions, optimize their CPA, and ensure their marketing dollars are driving sustainable growth. At Fintel Connect, we believe in data-driven decision-making, and the power of partnerships to help brands scale more efficiently.”
Key Highlights of the CPA Benchmarking Guide:
Learn Top Factors Driving Acquisition Costs in Fintech and Banking
Understand Current CPA Trends And How to Navigate Them
Access CPA Benchmarks and Considerations To Optimize Performance
Learn What’s In Store for 2025 – Pressures & Considerations
About Us:
Fintel Connect is the leading partner marketing solution built exclusively for the financial industry. The company delivers financial brands an all-in-one partner management platform, network, agency and AI-driven compliance engine to scale new customer growth. Fintel proudly powers the affiliate marketing programs of over 100 leading financial brands including Ramp, Scotiabank, and Western Alliance, with strategic partnerships with Visa and the American Bankers Association, and backing from investors BankTech Ventures and Economic Development Canada.
Fintel Connect
Fintel Connect is a leading performance marketing company dedicated to serving the financial services and fintech space. Based in Vancouver, Canada, the team at Fintel Connect support a wide range of tier one banks, community banks and financial technology companies through its extensive network of publishers and fully scalable tracking and reporting technology.
