Gift (Xoxoday’s legal entity in GCC), a global AI-powered SaaS platform specialising in rewards, loyalty, and engagement solutions that has established itself as a leading provider of end-to-end loyalty infrastructure, and Network International LLC (Network), a leading fintech company in the Middle East and Africa (MEA), have collaborated to enable Network to offer its clients Gift’s Loyalife platform. This collaboration supports and enhances Network’s value-added services portfolio for their banking and financial institution clients. Loyalife is a platform that provides cutting-edge loyalty infrastructure, helping clients drive customer retention and engagement—critical differentiators in competitive financial markets.
Loyalife, Gift’s enterprise-grade loyalty platform, empowers businesses to create, manage, and scale omnichannel gamified loyalty programs through its comprehensive suite. The platform offers access to over 10 million reward options across 175+ countries, customisable earning and redemption rules, real-time analytics, and API-first architecture for seamless integration with existing systems. Loyalife supports multiple currencies and languages, making it ideal for global enterprises seeking sophisticated customer engagement solutions.
For Gift, partnering with Network International opens access to the rapidly growing UAE payments ecosystem, leveraging their extensive customer network and deep regional expertise to accelerate market penetration across the MEA region.
Sumit Khandelwal, CEO of Gift: “We are excited to partner with Network International to bring our proven loyalty infrastructure to their extensive network of banking and financial institution clients across the MEA region. This collaboration represents a significant opportunity to help financial institutions strengthen customer relationships and drive engagement through our comprehensive Loyalife platform. Together, we’re empowering banks to transform their customer experience whilst driving measurable business outcomes.”
Ronen Spivak, Group Head of Value-Added Services, Network International: “We are delighted to strengthen our Value-Added Services portfolio through this strategic partnership with Gift. Their Loyalife platform complements our mission of helping banks, governments, and businesses grow by simplifying payments and commerce. This collaboration underscores our commitment to accelerating digital transformation and enabling the growth of financial institutions across the Middle East and Africa through innovative loyalty solutions.”
