APIHuntington National Bank Launches InvestCloud’s New Technology

New capability personally matches clients with the right financial advisor
BusinessWire BusinessWireNovember 30, 20225 min

InvestCloud, the global leader in financial digital transformation, today announced that Huntington National Bank has launched Advisor Connect, a branded, digital experience built on InvestCloud’s Find My Advisor technology. Huntington is a subsidiary of Huntington Bancshares Incorporated (Nasdaq: HBAN), a $179 billion asset regional bank holding company headquartered in Columbus, Ohio.

Retirement savings, insurance concerns and financial planning can feel overwhelming without a financial advisor who understands your unique needs. Huntington now offers Advisor Connect, a digital platform that makes it easy for customers to shop for and connect with the right Huntington financial advisor. After answering a few questions, users are shown a tailored list of advisors whose interests and areas of specialty align with their financial needs, personal interests and preferences for collaborating remotely or in-person.

“Connecting our customers with the right advisor is essential to providing an outstanding experience for our customers,” said Michael Robinson, Huntington’s Director of Wealth Management. “Our partnership with InvestCloud delivers on our vision to be the leading ‘people-first, digitally powered’ bank and puts the customer at the center of the experience.”

Developed in collaboration with Huntington, Find My Advisor is an API-based application that integrates seamlessly into an existing online banking experience. It uses customizable questions and logic to make the process of finding an advisor intuitive. Simply answer a few questions—current financial assets and future goals, personal and philanthropic interests, in-person or virtual meetings—to see a tailored list of compatible advisors with either Huntington Private Bank or Huntington Financial Advisors, a Huntington affiliate. Through Find My Advisor, wealth managers and financial institutions, like Huntington, can deepen existing customer relationships while helping clients plan for and achieve their long-term financial and investment goals.

“Developing empathy with a client for effective communication and planning—either in person or digitally—is a must for any wealth manager,” said Will Bailey, chief strategy officer at InvestCloud. “So being able to connect the right client to the right advisor is essential for long-term, multi-generational retention. Find My Advisor, the InvestCloud app behind Advisor Connect, does just that, helping to secure clients and convert them at scale.”

“This app also speaks to how we approach innovation at InvestCloud,” Bailey further explained. “We work hand in hand with our clients to develop the precise functionality they need and in a way that works seamlessly with the brand. We’d like to thank Huntington for going on this journey with us.”

Find My Advisor is the latest app added to InvestCloud’s ever-expanding library of more than 300 digital apps that can be configured in infinite ways for more personalized and intuitive client experiences. The solution is now available to wealth managers globally through InvestCloud X.

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