InRule, AFS Partner to Boost Decision Automation in MEA

BusinessWireSeptember 17, 20253 min

InRule Technology, a Decision Intelligence Platform company providing integrated decisioning, machine learning, and process automation software to the enterprise, announced today a strategic partnership with Advanced Financial Solutions, a FinTech software and consulting firm headquartered in Bahrain.

Through this partnership, Advanced Financial Solutions will sell, implement and support InRule’s intelligent decisioning platform throughout the Middle East & Africa, helping financial institutions streamline decision-making and respond faster to evolving market demands.

As a leader in AI-powered decision automation, InRule Technology enables organizations to simplify and manage complex rules at scale, and empowers business users to make smarter, faster decisions without relying on IT cycles.

“Our partnership with Advanced Financial Solutions expands InRule’s advanced decisioning platform in a region where banks are demanding maximum speed, transparency, and flexibility,” said Charles Snellgrove, Chief Executive Officer at InRule.

“By pairing InRule’s explainable, no-code automation with Advanced Financial Solutions’ deep regional expertise and consulting capabilities, we’re delivering a solution that enables banks to modernize operations and better serve their customers.”

With more than 25 years of experience delivering successful projects across the region, Advanced Financial Solutions brings a proven track record of helping financial institutions adopt innovative technologies that drive measurable impact.

“Our clients expect automation that is robust, auditable and adaptable. InRule brings a flexible and proven platform that addresses the challenges our clients face every day,” said Juan Jarjour, Managing Director at Advanced Financial Solutions. “Together, we’ll help financial institutions across the Middle East accelerate their transformation toward smarter, faster operations.”

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