Mercer Advisors Acquires Starks Financial Group, Inc.

Expanding Mercer Advisors' Southeast Presence
PRNewswireJuly 11, 20226 min

Mercer Global Advisors, Inc. (“Mercer Advisors”), a national Registered Investment Adviser (RIA), today announced the acquisition of Starks Financial Group, Inc. (“Starks”). Starks is a respected financial planning and wealth management firm located in Asheville, North Carolina, with assets under management (AUM) of approximately $250 million.

Since Dawn Starks, CFP® founded Starks Financial Group in 1999, they have helped numerous clients understand and manage their money. Their team of financial planners believes in the empowerment that accompanies financial literacy – understanding how resources can work hard to help reach financial goals. Financial planners help navigate life’s twists and turns.

Commenting on the transaction, Dawn Starks stated: “My partner Jennifer Adams, CFP®, Vice President, and I are proud of the comprehensive wealth management firm we have built. As a women-owned and operated firm, we understand the unique challenges facing women. As a result, we have built a practice that not only serves the interests of women, but those of same sex partners, along with others seeking our brand of deep financial planning. We were also at that age and stage of needing to put together a succession plan for our practice to help ensure uninterrupted care for our clients should something unforeseen happen to either of us. We learned of Mercer Advisors as a potential acquiring partner because several of our peers had been acquired by them, and David Barton, Vice Chairman and Leader of Mergers and Acquisitions at Mercer Advisors, spearheaded all of those transactions. After meeting with David, we knew we had found the right partner for us. We loved their family office services and the fact that Mercer Advisors would take over time-consuming back-office work. But what really impressed us was their investment and attention to many women’s advancement initiatives, including their “InvestHers” platform supporting women’s groups across the organization and beyond. The cultural fit between our firms could not be higher.”

David Barton, Vice Chairman, who led the acquisition of Starks on behalf of Mercer Advisors, stated: “Dawn and Jennifer are doing pioneering work building and supporting the advancement of financial independence for women and are exactly the quality of financial planners we are seeking to add to our team. As a service business, you are only as good as your people, and our industry is talent starved. In Starks, we are adding highly qualified new team members, which is a primary aim of our M&A strategy ~ adding needed talent to support our growth.”

Dave Welling, Chief Executive Officer of Mercer Advisors, said, “Dawn and Jennifer have built a great business and a strong team, and they are highly respected in our industry and in their community. As a women founded, owned, and led firm, they will join with the nine other women-led firms who have chosen Mercer Advisors as their new home and add to the ranks of our advisory team which is already over 50% women. We are thrilled to be expanding in North Carolina and look forward to working together to help deliver meaningful results for our shared clients.”

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