Parafin, a leader in embedded financial services, and Fullsteam, a software and payments platform serving vertical-specific businesses, today announced they have surpassed $125 million in financing through their embedded capital partnership.
Launched in September 2022, Parafin and Fullsteam’s partnership enables small businesses to access financing directly through the Fullsteam ecosystem. Since inception, the program has expanded to support many of Fullsteam’s business units across industries such as salons, party rentals, limo services, and breweries.
“This milestone reflects the power of embedded finance to drive real business growth,” said Sahill Poddar, CEO and Co-founder of Parafin. “By integrating capital access into the platforms businesses already use, we’re delivering access to fast, flexible funding when and where merchants need it.”
Fullsteam merchants have responded positively to the offering, with 70% of merchants who received capital applying for repeat financing.¹ Parafin’s AI-powered underwriting model and top-up offer system have been key to this success, ensuring businesses continue to access capital as they grow.
“This offering fits squarely within our mission to deliver world-class financial technology to small and medium-sized businesses enabling them to grow and thrive,” said Dom Morea, President of Payments and Platform at Fullsteam. “The simple, accessible model makes it easy for merchants to reinvest in their businesses when it matters most — and this $125 million milestone and the repeat usage is a clear testament to the impact it’s having.”
J. Roberts Salon, a business of Fullsteam brand Rosy Capital, has accepted five advances and grown daily revenue by 31% since August 2023. “The availability of funds to help grow your business is a true advantage,” said owner Jim Roberts. “Thank you Rosy and Parafin for such a fantastic service.”
Parafin’s standardized and scalable underwriting approach effectively serves Fullsteam’s diverse portfolio companies. By analyzing risk across various businesses, Parafin provides capital based on sales data to drive growth throughout the Fullsteam network.
Looking ahead, Parafin and Fullsteam plan to expand the program to Canada and Puerto Rico and launch new products to meet broader financing needs.
