Persona announced it is launching a new suite of solutions to help companies effortlessly meet complex compliance requirements in the European Union (EU). Built on Persona’s experience powering the identity verification needs of Travelex, LinkedIn, Lime, Brex, and other global businesses serving EU end users, Persona’s new offerings automate seamless business onboarding and Know Your Business (KYB) compliance for their EU customers.
The EU’s stringent regulatory environment, which now includes enforcement of the Digital Services Act (DSA) and DAC7, poses a complex maze for enterprises to navigate. With the EU leading the way in establishing global compliance standards, businesses often find themselves in a race against time to meet vaguely defined requirements under tight deadlines—or face steep regulatory fines. Simultaneously, companies of all sizes must ensure their verification solutions remain compliant without having to overhaul their current process with each new market entry or legislative change. The intricate variability of available data and consumer preferences across the EU amplifies these challenges and can lead to missed growth opportunities.
“Persona allows us to work with incredible accuracy across the geos we serve. Our process was essentially fully manual before. Persona’s automated KYB capabilities help massively in removing the chance of error,” said Dave Barrett, Risk and Compliance Manager at WeTravel, a Netherlands-based company that completes KYB 100x faster with Persona’s new solution.
Already used by Discogs and WeTravel among many others, Persona’s latest suite of solutions empowers companies to seamlessly onboard and verify their EU customers through streamlined KYB-KYC processes. Within Persona’s comprehensive global platform, customers can:
- Automate KYB-KYC processes globally: In the EU, KYB is integral to business operations, especially under regulations like AMLD6. Persona automates end-to-end business verification for any business in 30 countries today (The entire EU, Canada, UK, and EEA countries including Switzerland and Norway), with support for 100 countries in APAC and LATAM in early access. Rather than toggling between different systems and data sources, customers can automatically verify and screen businesses, collect and classify business documents natively, initiate beneficial owner outreach and KYC procedures, and receive standardized real-time decisions — all within a single, configurable interface. Branch and Discogs are just a few companies using Persona’s platform to customize and automate their KYB-KYC processes.
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