Red Canoe Credit Union, based in Longview, WA, today announced the successful implementation of its new digital banking solution from leading cloud-native digital banking provider Lumin Digital.
Red Canoe prioritized finding a digital banking solution that elevated the user experience and streamlined the digital account opening process for its members. The credit union valued Lumin Digital’s commitment to understanding and improving the user journey, which made the implementation process and overall partnership a success.
“It’s an absolute pleasure partnering with Red Canoe,” said Lisa Daniels, Chief Delivery Officer at Lumin Digital. “The collaboration between our teams has been exceptional and grounded in a shared commitment to delivering enhanced digital experiences. We look forward to our continued partnership and supporting Red Canoe’s digital transformation priorities.”
Since the launch, Red Canoe has seen a positive shift in member engagement and satisfaction. Prior to implementing Lumin Digital, its banking app had a 2.4-star rating with only 45 reviews. After implementation, the app’s rating surged to 4.8 stars with over 1,000 reviews, indicating a significant increase in both user satisfaction and engagement.
“Improving the user experience was our top priority, and Lumin helped us deliver a service that exceeded expectations – particularly through the seamless and intuitive new member app,” said Elkan Wollenberg, Chief Information Officer at Red Canoe Credit Union. “But beyond the technology, this launch represents a broader shift within our organization. Having a robust digital banking platform opens the door to a culture of innovation, allowing us to transform how we serve our members.”
The new platform has also led to operational efficiencies both internally and externally. Average session times in Red Canoe’s apps have dropped from 12-17 minutes to under five minutes, and the team has seen a 40% increase in applications submitted through the new member app.
The successful collaboration with Red Canoe underscores Lumin Digital’s commitment to improving the digital transformation experience for financial institutions and users alike.
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