ShoppingGives announced it is partnering with PayPal Giving Fund to make it easier for nonprofits of all sizes to benefit from donations from major retailers. Participating nonprofits will now be able to receive donations through the PayPal Giving Fund for increased access to donors and security. ShoppingGives joins the likes of eBay, GoFundMe, Humble Bundle, and Airbnb as PayPal Giving Fund partners.
The backend infrastructure necessary to implement a cause marketing program is a major barrier for most retailers. As a result, many partners with only the biggest nonprofits. This limits the customer’s ability to support causes most important to them while they shop. ShoppingGives decreases the legal and operational burdens that cause marketing initiatives often present for retailers and enables retailers to donate easily and seamlessly.
PayPal Giving Fund helps people support their favorite charities online utilizing PayPal technology to fundraise for causes, without charging donors or charities for services. Now, ShoppingGives will allow smaller charities to benefit from the scale of big-name retailers. Once verified by PayPal Giving Fund, nonprofits can log into ShoppingGives with their PayPal account to claim their funds, and discover insights about the retailers and customers supporting their organization.
ShoppingGives’ Change Commerce® puts the customer in charge, allowing them to choose from more than 1.4 million causes with every purchase. Change Commerce is the first product for retailers that gives the power to the customer to choose the charity they want to support, with every purchase, directly from their cart. Shoppers navigate the retailer’s site as usual and then view a fully integrated, frictionless giving widget during the checkout process, customized to fit the brand’s user experience. Customers choose charitable causes ranging from their local PTA to global organizations. Retailers donate a percentage of the purchase at no extra cost to the customer.
In addition, ShoppingGives now offers a single point of integration for the more than 680,000 retailers using Shopify or Shopify Plus via ShoppingGives’ new app, Change Commerce. Shopify retailers can feature causes or nonprofits that are important to their brand while still allowing the customer to search and choose to support their favorite cause directly at checkout. The app takes less than 30 minutes to integrate, and retailers receive a fully managed, tax-deductible donation process.
“As we continue to rethink how donations are made, the partnership with PayPal Giving Fund is a natural next step for us. We are proud to be part of an esteemed group of companies in this partnership who are making donations frictionless between retailers, nonprofits, and customers,” said ShoppingGives CEO Ronny Sage.
“We’re excited to be working with ShoppingGives to help charities benefit from the generosity of more customers and retailers. This partnership marks another important step towards achieving our vision, in which technology makes charitable giving part of everyday life online,” said PayPal Giving Fund CEO Nick Aldridge.
