SKUx, an innovative payments technology and consumer engagement platform, announced it has raised $11 million in Series A funding. This new capital positions the company to scale its current product offerings as SKUx continues its implementations with industry leading, global organizations spanning retail, consumer packaged goods, payments, and healthcare.
SKUx’s Series A round was led by a strategic family office investor focused on fintech and payments and included significant participation from Advection Growth Capital and other strategic investors spanning CPG, retail, and healthcare.
SKUx is transforming how consumer payments and incentives are delivered, redeemed, settled, and reported with its patented SKUPay™ technology. SKUPay™ is a globally patented solution transforming how item-specific incentives and consumer payments – i.e., product-based payments – are delivered, redeemed, settled, and reported. With SKUPay™, merchants can solve longstanding industry challenges and capture filtered spend at scale and in an open loop manner. SKUPay™ enables providers to deliver serialized, product item-level payments down to the UPC (universal product code), ensuring that payments for eligible items are authorized and ineligible items are declined.
Merchant Benefits Include:
– Lowers filtered spend set-up costs by 100x w/implementation (<25hrs vs ~2,500 hrs)
– Shortens time to market by 90%
– Eliminates UPC program management friction with an automated, seamless approved item set-up
– Provides a mobile-first digital solution on a modern tech stack
– UPC data stays within the merchant domain
– Allows merchants to unlock more value for consumers
The result is much needed standardization and efficiency for the industry at large and the potential to unlock trillions of dollars in global incremental retail value for merchants, healthcare issuers, card networks, consumer packaged goods companies, and digital mobile wallet providers.
“We are delighted to be invested in SKUx with our capital, advisory services and our network of investors and operators,” said Greg Kennedy, the Founder and Managing Partner of Advection Growth Capital. “We are particularly pleased to have introduced Board of Advisors Member Trisha Asgeirsson to SKUx to help drive the go-to-market for SKUPay™. SKUx’s product-based payments deliver cost efficiencies, better data, more effective promotions, and an improved customer experience – across payment networks, retailers, consumer product companies and end consumers. SKUx is precisely the kind of transformational company Advection seeks to support and to help grow.”
“SKUx is deeply grateful for the continued commitment and support of our investors as we continue to strive to provide value for our customers and solve some of their biggest challenges,” said Bobby Tinsley, co-founder and president of SKUx. “The launch of SKUPay™ as the next generation of product- based payment standardization is further testament to the innovation and resolve of our team.”
