Real Estate PlatformSmartTouch® Interactive Implements 6 New Clients

Pomona and Wolf Ranch of Hillwood Communities, Preservation Ranch, Vintage Estate Homes, VeraLux Homes, and Blue Horse Building + Design all select the only CRM sales and marketing technology solutions specifically designed for the home builder and real estate developer sales and marketing teams, SmartTouch® Interactive’s NexGen.
PRNewswire PRNewswireJune 25, 20207 min

SmartTouch® Interactive, an award-winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution company announced today that six new clients chose the award-winning SmartTouch® NexGen CRM Sales and Marketing Automation platform to empower their sales and marketing teams with expert lead generation and management technology solutions and services designed specifically for home builders and real estate developers.Fintech News

“We are delighted to welcome these six new clients over the last 90 days,” said Robert Cowes, President and CEO of SmartTouch® Interactive. “Their decision to implement our NexGen CRM and Marketing Automation platform further validates that home builders and real estate developers want a solution designed specifically for this marketplace with intuitive workflows and lead nurturing technology that effectively engages the home buyer through to conversion. And with an efficient and effective turnkey implementation process that accelerates time to market, we make it easy for our clients to leverage our extensive experience allowing them to yield ROI quickly.”

The new SmartTouch® Interactive clients are from Texas and Florida, all with slightly different projects that require a home builder and real estate developer focused CRM system that can easily meet their individual needs.

Two of the new clients, Pomona and Wolf Ranch, are new master plan communities from the leading Dallas-based developer, Hillwood Communities, a Perot Company. Each selected SmartTouch® Interactive to provide managed CRM services for their marketing teams. Pomona is a beautiful new 1,000 acres and 2,000 single-family homes master-planned community in Manvel, TX, on the Mustang Bayou. Wolf Ranch is a unique master-planned community in Georgetown, TX tucked into the stunning Hill Country landscape alongside the San Gabriel River. Both are working with the experts at SmartTouch® team to automate lead generation, aggregate, and distribute leads to builder sales teams and gain greater insight into sales and marketing performance.

“We are highly impressed with the robust capabilities the SmartTouch® system offers and all it enables for our marketing teams, including automating our digital marketing and managing our lead generation, distribution, nurturing, and reporting,” commented Russell Bynum, General Manager, Hillwood Houston. “Our teams really appreciated the ability to leverage the system as a managed service, allowing us to quickly benefit from the solution without having to spend a lot of time learning how to use it. We can simply login, view our dashboard, and easily report on our key metrics, freeing us to focus on our core responsibility, developing our community.”

Vintage Estate Homes is a luxury custom home builder in Florida and Austin Texas communities known for its unique living spaces that blend contemporary lifestyle plans and technology with traditional quality craftsmanship that create an extraordinary lifestyle. Vintage Estates is using SmartTouch® NexGen CRM to provide their sales team with a lead management solution that aggregates their leads in one place and streamline follow up and lead nurturing.

VeraLux Homes, a homebuilder in the DFW area known for its bold, stylish, and cosmopolitan homes, has been building exceptional new homes for more than 35 years. VeraLux is using SmartTouch NexGen CRM and marketing automation to enable their sales and marketing teams to better tag, score, and communicate with leads instantly and effectively.

Preservation Ranch, a new luxury ranch conservation community in Bee Cave, TX with ranches for sale near Austin, has chosen the SmartTouch® NextGen CRM platform as a managed service to power sales and marketing workflows to capture, score, tag, and notify its sales team of home buyer interest and conversions. SmartTouch® also developed the community’s new brand, design and launch their website, SEO, and for comprehensive digital marketing programs.

Blue Horse Building + Design has been providing residential remodeling Austin and new home construction services with a focus on architecturally unique, durable, and efficient homes with exceptional interior design the Austin, TX area for 18 years. Blue Horse will use the SmartTouch NexGen platform for sales and marketing automation.



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