Social Reality, Inc. (NASDAQ: SRAX), a digital marketing and consumer data management technology company, named Michael Malone as its new Chief Financial Officer effective December 15, 2018. Malone will report to CEO Christopher Miglino and be responsible for SRAX’s corporate finance and administrative functions.
“Mike has deep national media experience with over 12 years advising and overseeing complex integrations and restructurings as well as productively leading financial teams for SEC, SOX, M&A and valuation,” stated Miglino. “Further, Mike comes highly recommended for this specific position by our former CFO JP Hannan, who worked side-by-side with Mike for many years and will assist with onboarding. We are positioned for enormous growth in 2019 and are excited about Mike’s future contributions.”
Malone stated, “SRAX provides valuable data verticals, social media data and now BIGtoken, the first consumer managed data marketplace where people can own, verify and sell access to their data. By solving data challenges SRAX is leading the digital advertising industry transformation. I am excited to join SRAX at this pivotal time.”
Malone most recently served as VP of Finance for Westwood One, LLC, the largest audio broadcast network in America. As the department head he was responsible for leading all financial matters of the $350 million media division encompassing controllership, financial planning and analysis, sales and operational reporting, financial reporting, and all areas of operational finance. Prior Malone, held positions of rising responsibility at Cumulus Media and Citadel Broadcasting.
Malone has a BA in accounting from Monmouth College.
Social Reality, Inc. (SRAX) is a digital marketing and consumer data management technology company. SRAX’s technology delivers the tools to unlock data to reveal brands core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIGtoken, SRAX has developed a consumer-managed data marketplace where people can own, verify and sell access to their data thereby providing everyone in the Internet ecosystem choice, transparency, and compensation. SRAX’s technology and tools deliver a digital competitive advantage for brands in the CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.
BIGtoken, built by SRAX (SRAX), is a consumer data management and distribution system. BIG is the first consumer managed data marketplace where people can own, verify and sell access to their data. Through a transparent blockchain platform and consumer reward systems, BIG provides consumers choice, transparency and compensation for their data. Participating consumers earn rewards, and developers are able to build pro-consumer online experiences on top of the BIG platform. The system also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. For more information on BIGtoken, visit www.bigtoken.com.
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