Stash, the investing and banking app on a mission to help everyday Americans invest and build wealth, announced today that it now offers new cryptocurrency access through a separate crypto account for its more than 2M active subscribers; investments are powered by Apex Crypto. Unique to Stash, customers will have the opportunity to buy eight of the largest and most established cryptocurrencies available, with guardrails in place so they can invest with confidence. These offerings are in service of guiding customers to thoughtful investment decisions and empowering them to easily achieve their long-term financial goals, all while gaining exposure to a new asset class.
“Stashers are intrigued by crypto and we are here to help them as a trusted partner,” said Brandon Krieg, co-founder and CEO of Stash. “We built this feature the ‘Stash Way.’ By design, our platform educates our customers, not just with content but also with built-in guardrails that aim to align with their best interests as they embark on their crypto investing journey.”
In addition to vetting the coins offered, Stash encourages thoughtful investments that lead to a long-term, diversified portfolio. For those interested in crypto, a new crypto calculator tool aims to help customers build and keep a balanced portfolio based on their current investments. The transaction process includes screens that remind customers of crypto volatility and transparently displays transaction fees to help discourage frequent trading. Customers will also receive in-app alerts should their portfolio have too much crypto exposure relative to their risk profile, as well as ongoing education and mentorship across email, social, and video. The curated selection of eight vetted coins on offer include Bitcoin and Ethereum, among others.
To enable its expanded crypto access, Stash has partnered with Apex Crypto, a subsidiary of Apex Fintech Solutions, as its cryptocurrency investing infrastructure provider.
“Stash is providing Americans from all walks of life access to diversified wealth-building tools, and we are thrilled to help them offer crypto investing opportunities for customers,” commented Rachel Saunders, CEO of Apex Crypto. “They are making it easier and more affordable for Americans to grow their wealth with a personalized in-app experience, plus content and education.”
Today’s launch is the second crypto launch from Stash; earlier this year, the pioneering fintech company introduced crypto exposure in its fully-managed Smart Portfolio accounts. More than half a million people have signed up, making it the most successful launch from Stash to date.
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