Wildfire Systems Inc. & Big Village announce new survey findings
Majority of respondents rank cashback as the number one preferred reward type and say they choose retailers based on whether rewards are offered Wildfire Systems Inc.,Ā an innovative financial technology platform that powers reward programs and shopping companions, in conjunction with research firm Big Village (formerly Engine Insights), today announced theĀ findingsĀ of a new survey, detailed in a report titled “Online Shopping Rewards Have Gone Mainstream, Offering A Win For Banks, Retailers, And Consumers Alike.” More than...