New Marketing Approach For Credit Unions and Community Banks

Credit unions and community banks have gained an advantage when competing for customers with national banks. Nettra Media has pioneered a new data-driven marketing approach that aligns advertising dollars with funded loans and accounts. While national banks continue to aggressively invest in their marketing outreach, smaller financial institutions have been at a disadvantage by not being able to align their advertising budgets with the number of home loans, vehicle loans, personal loans, and new accounts...

DeepTarget Expands Executive Leadership Team With the Addition of Tom Litwinowicz

DeepTarget Inc., a solution provider that utilizes data mining and business intelligence in order to deliver targeted communications across digital channels for banks and credit unions, today announced the addition of Tom Litwinowicz as Chief Revenue Officer. Litwinowicz brings nearly three decades of proven sales experience to his new position at DeepTarget, where he will complement the executive leadership team and spearhead the growth of revenue, sales and strategy. ā€œTomā€™s passion and knowledge of the...

OMNICOMMANDER Unveils New Website

OMNICOMMANDER, a financial technology firm specializing in website design, branding and marketing for credit unions, launches the newest iteration of theirĀ website, version 5.0, today. OMNICOMMANDER’s new website was built to illustrate the all encompassing nature of what the company is doing to enhance their client’s digital presence. The latest version of the website is packed with all the solutions they are providing to the credit union industry. A newly released case study on the site...

Finastra Launches Fusion Mortgagebot Data Insights

FinastraĀ has launched Fusion Mortgagebot Data Insights ā€“ a powerful new tool that benchmarks mortgage borrower behavior and demographics for banks and credit unions against that of more than 1,400 otherĀ Fusion MortgagebotPOSĀ users. The solution leveraged Big Data and machine learning to provide users with new insights into consumer behavior to drive a better borrower experience. Finastra built Fusion Mortgagebot Data Insights on top of Microsoft Power BI, viaĀ FusionFabric.cloud. Using innovative artificial intelligence and data visualizations, this...

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