Upstart launches Recognized Customer Personalization
Upstart, the leading artificial intelligence (AI) lending marketplace, announced the launch of Recognized Customer Personalization (RCP). This new feature of the Upstart Referral Network enables banks and credit unions to present a customized loan offer to their existing customers who are looking for a loan on Upstart.com. More than 20 lenders within Upstart’s network have already opted into RCP. With this capability, lenders can identify when an existing customer is actively shopping for a loan,...