GDS Link, a leader in credit risk decisioning technology and analytics, has launched a bold new brand identity, reflecting its evolution as a global force in modern lending. More than just a visual transformation, the rebrand strengthens GDS Link’s commitment to “Modern Lending Made Simple”—empowering lenders with seamless technology, trusted expertise, and actionable insights. “At GDS Link, we simplify the complex,” said Lisa Bonalle, CEO of GDS Link. “Our new brand identity underscores our commitment to...