Things that come to your mind when you think of Thanksgiving day are Turkey, Pumpkin Pie, and Pilgrims, other than this you might also think of Black Friday and Cyber Monday, two most popular shopping days of the year. Almost two-thirds of the United States will be planning to scour the malls and deals.
Like every other holiday have some benefits for business, leveraging these benefits becomes important for optimizing the growth of a company, have you ever thought, how can Thanksgiving 2019 benefit your fintech company?
Let’s have a look at some of the Thanksgiving tips and tricks that can help you reap the fruits of the holiday.
- Craft your festive promise
A very common problem with fintech companies is that the craft is weak, we understand that it is because of the fear of stepping outside the legalization and suffering consequences. It is a valid concern but it doesn’t mean that your marketing material should suffer.
Try to craft your value proportion from the strongest position as if you are writing it on a planet where regulations don’t exist. Use this as a starting point and then remove the parts that could cause regulatory issues.
This will help you to start off in the right way and as a result, the festival promise you are left with will be a significantly stronger value proportion.
- Hijack the show
The shows are excellent public relations opportunities for financial technology companies, only if you use the right strategy and engage the audience in the right manner. One of the excellent tricks to use is a big event that has a lot from attention of the people as well as media. This will help you to create some hype and gain some attention. You can promote your company and products at such events.
You can also use such big events to launch your new products, showcase your offerings and also promote your Thanksgiving offers.
By strategically using these events you can also give journalists a complete story in a box and gain solid media attention. You can brainstorm more on the Thanksgiving tips and tricks to develop the most effective strategy.
- Cook out of the box
Sometimes cooking outside the keyword research box can help you reach a bigger audience. By now you might know that your keyword research structures the foundation of all of your fintech inbound marketing. It means your content is getting showcased in front of the right audience, at the right time and if it’s done appropriately, convert them into leads and sales.
But, it’s Thanksgiving, what happens when no one is looking for your product till now? How can you increase your reach to the audience that doesn’t know that you can help them in some aspects of their life and business? Then your answer, in short, is by thinking outside the keyword research box.
So, to target the audience for the Thanksgiving holiday, you will have to use keywords that are not in your keyword box but are aligned towards the holiday. This means you will have to use keywords related to Thanksgiving to attract people on this occasion.
Another great method to discover these keywords is to check at your competitors. You can ask yourself what type of keywords they are focusing on for their webpages and their blog posts. Take notes of everything that might be relevant to you.
Once you have got a considerable list, set up landing pages and Pay Per Click campaigns designed to catch these individuals. Once you’ve collected data, you can check what’s working and start to optimize your marketing expenses and generate more leads.
- Don’t be shy of social media
Don’t shy away from social media like the banks did, it will harm your business. When we talk about social media, the majority of people think that it is a more creative type of business.
But the fact is that people spend more time online on social media than ever before. At present, individuals spend more time on social media than they do on television. You might feel that LinkedIn is more relevant for your business when compared to Twitter or Facebook but you need to check where your potential customers are more active.
Legislation in the financial sector was one of the main reasons, many companies were very slow to take to social media and the banks were the best example of how not to do it. After certain years though, a few of the mainstream financial institutions are now getting their heads around this marketing medium. The key factor is that social media marketing is a great method to drive leads, revenue and build brand awareness. Social media marketing plays a very important role in bringing Thanksgiving marketing ideas to life.
- Create a Content Pie
Develop a great content pie in the Thanksgiving menu of this year, that will enable you in acquiring new customers and also in retaining your old customers. As we all know that content is a highly effective method to scale business, you need to generate buzz for Thanksgiving 2019 offers and attract new customers. This buzz will also help you in retaining your existing customers.
You need to create articles that add value to attract your potential customers and also help your existing customers and users. Having content that fulfills these needs can play significant lore in scaling.
By following Thanksgiving tips and tricksyou can design your fintech strategy and take a bite of a bigger slice of the cake.
Aashish Yadav, Content-Editor, FintecBuzz
Aashish is currently a Content writer at FintecBuzz. He is an enthusiastic and avid writer. His key region of interests include covering different aspects of technology and mixing them up with layman ideologies to pan out an interesting take. His main area of interests range from medical journals to marketing arena.
