Treasury Prime launches new initiatives, including Bank-Direct product

Treasury Prime’s new Bank-Direct product will empower banks to directly serve fintechs using the industry’s most transparent, flexible, and compliant BaaS operating system.
BusinessWireFebruary 29, 20244 min

Treasury Prime, the leading embedded banking software company, is launching a series of new initiatives, including a new Bank-Direct product, that enhance support for banks and credit unions and empower them to directly sell, manage and service fintechs and other corporate customers. To further sharpen its focus, Treasury Prime will also be reorienting the company to concentrate on direct-to-bank partnerships and accelerate other efforts to drive their long-term success and growth.

“The future of banking is embedded, with regulated institutions and technology firms working closely together to deliver critical financial services within new channels and apps, and the most successful fintechs are forging direct partnerships with banks,” said Chris Dean, the CEO and co-founder of Treasury Prime. “That is why Treasury Prime is doubling down on a “bank-direct” approach, and is launching a Bank-Direct product that makes it possible for any bank to build a safe and successful embedded banking business line.”

Treasury Prime’s industry-leading, Bank-Direct product makes real-time collaboration between bank and fintech partners easy and convenient. With new self-service tooling and features, banks can more easily access actionable insights, customize risk controls, and utilize a unified dashboard that fosters joint collaboration with their fintech partners.

In addition, Treasury Prime will be accelerating efforts to:

  • Focus its sales strategy on supporting banks as they close their own deals, including the development of automated screening tools to identify the fintechs they want as partners and a new business development team to provide specialized advice.
  • Enhance support for platform implementation and customer onboarding, including streamlining its contracts to make it clear to regulators that the bank directly oversees its fintech customers.
  • Provide more flexibility for banking institutions to tailor their partnerships with fintech customers, deepen those relationships, and build their own fintech brands.
  • Optimize investments in personnel and infrastructure to drive bank-led, fintech and embedded banking partnerships.

“Treasury Prime is unique in the industry because we strengthen bank-led, fintech relationships,” said Jeff Nowicki, Chief Banking Officer at Treasury Prime. “As we step up our efforts to serve America’s banks and credit unions, the powerful combination of Treasury Prime’s modern, API-driven infrastructure and our Bank-Direct product means that we can offer the industry’s most transparent, flexible, and compliant operating system and drive the confidence for more firms to join the embedded banking revolution.”

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