West Monroe and Backbase announced their strategic partnership

Digital banking platform offers flexibility and scalability to retail and commercial financial institutions, empowering them to modernize their online banking customer experience
PRNewswireMarch 15, 20245 min

West Monroe, a business and technology consulting firm, and Backbase, the global leader in Engagement Banking, announced their strategic partnership to help accelerate the digital transformation of the U.S. banking industry.

The partnership harnesses the unique strengths of West Monroe’s financial services advisory and digital experience¬†capabilities and combines them with Backbase’s Engagement Banking Platform. This platform acts as a robust foundation for banks and credit unions to simplify and elevate their digital banking experiences, ensuring flexibility and scalability in an ever-evolving landscape.

Whether attracting new deposits, lending relationships, or treasury management clients, financial institutions (FIs) are seeking new ways to acquire customers, boost revenue, and meet the evolving needs of customers. With Backbase, banks and credit unions can progressively modernize or build on top of their legacy IT systems and quickly customize and personalize their digital banking capabilities. The result is a better customer and member experience, operational efficiencies, and the ability to bring products to market quickly. Together, West Monroe and Backbase will help FIs deliver a seamless digital experience across all channels. Already, more than 120 financial institutions around the world leverage the Backbase platform.

Empowering financial institutions with seamless digital experiences

“Backbase is dedicated to spearheading digital transformation through progressive banking modernization,” stated Jouk Pleiter, Founder and CEO of Backbase. “The partnership with West Monroe allows us to accelerate this mission, as it is designed to push the boundaries of what banks and credit unions can offer to their customers and members.”

“At Backbase, we help banks and credit unions to¬†continuously innovate, upgrade their member and customer experiences and go to market with new products and services quickly in order to remain competitive,” said¬†Vimal Sethi, Global Vice President for Partnership & Alliances at Backbase. “Part of our mission is to align with partners who share the same vision. With West Monroe, we can consult with our joint customers to provide the best solution for their needs and expedite implementation.”

Banks and credit unions that want to differentiate and customize their digital banking offerings have historically faced a limited choice when looking for a digital platform provider, leaving them unprepared for their online banking implementation journey. West Monroe recognizes the unique challenges banks face as they seek to create a seamless experience across platforms. The Backbase Engagement Banking platform, enhanced by West Monroe’s strategic guidance, aims to empower banks and credit unions with unparalleled flexibility to customize, innovate, and differentiate their offerings.

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